SmartAd Solutions and Services: Redefining the Public Wi-Fi Hotspot Experience

CIO Vendor Last year, when TRAI commenced Testing Concept of PDO (Public Data Office) with Few Companies and App Providers to check its potential to scale Public Wi-Fi Hotspots in India, Small Technology Bootstrapped Startup based in Alibaug, Inspired from ‘Google Wi-Fi’ & ‘Digital India Campaign’ was doing Public Wi-Fi Project in Alibaug called as ‘DigitALibaug Public Wi-Fi - Digital Alibaug Initiative’; where they offer 24/7 Free Wi-Fi Service For 1 Hour per User per Day post showing Ad to the User. Every Wi-Fi User must watch 15 Second Interactive Banner Ad or 30-40 Second Video Ad of Local Business or Brand before getting Log-In Page access to Free Wi-Fi.

During POC Trial, with few reputed Local Brands/Advertisers on Board, their Project got huge response from the Public with 25,000+ Unique Registered Wi-Fi Users & more than 27 Lac Ad Views in the 1st 12 Months by scaling it upto 10 Prime Locations in Alibaug which includes famous Alibaug Beach (1st Wi-Fi Beach in Maharashtra), Mandwa Jetty (1st Wi-Fi Jetty in India), Alibaug ST Bus Stand, JSM College and others.

Now, more Local Businesses, Big Brands and Hotels are showing interest in their solution.

The First Government Recognized Technology Startup based in Alibaug, Maharashtra, SmartAd Solutions and Services LLP Founded by Shahab Iqbal Buran (Age 28, B.E. Electronics & Telecommunication) explains that the company enables such Smart PDOs which can be deployed as Stand Alone System along with Access Points and Prepaid Vouchers that can be monetized location-wise with the help of their end-to-end Smart Wi-Fi Advertising Solution which can display Interactive Digital Ads like Video Ads, Banner Ads or Text Ads. “Other companies which are offering such Wi-Fi Solution for enterprises or Hotels are mostly dependent upon their own set of hardware or firmware. However, our Wi-Fi Solution does not rely on any specific hardware,” reveals Sameer Suvarna Kambli (Age 37, B.E. Electronics), Co-founder leading the Network and Wi-Fi Operations sector at SmartAd.
Enhancing Brand Value
SmartAd Team works with various Advertisers & Clients in Smart Marketing and Branding of their Products or Services by leveraging its cutting-edge Smart Wi-Fi Solutions encompassing Smart Interactive & Responsive Digital Ads, Smart Targeting Options and Smart Reporting System. “We help Local Businesses & Brands in growing their Business with promotion of their Products/Services/Offers, Website, Facebook Page, Mobile Apps, etc. on Public Wi-Fi Hotspots through Unique Customized Wi-Fi Branding & Marketing Features.” adds Shahab Buran.

Our Wi-Fi Solution does not rely on any specific hardware

A fairly recent entrant in the market, SmartAd and its team of experienced Engineers are specialize in implementing legally compliant Smart Wi-Fi Hotspots and delivering Smart Wi-Fi Marketing, Digital Branding Services, Smart Ad Campaign Management with Ad Analysis Reports. Being Founder & CTO, heading the Product R&D, Ad-Operations and Marketing Department, Shahab ensures the solutions extended to the customers are designed to be highly customizable. The type of User Authentication to connect with Wi-Fi whether it is Mobile Number + OTP, Social Media or Voucher based login, it can be tailored accordingly. In addition to this, one can Customize Download and Upload Speed Limit for both Free and Paid Usage, enable desired time limit for both Free and Paid usage, design the Welcome Page for better User Experience, Customize the Login page and White-list or Black-list particular Websites/Domains/IPs along with a host of other benefits.

Successfully delivering Smart Wi-Fi solutions at an economical cost and receiving a staggering response across this domain in a short span of time, SmartAd is currently discussing potential collaborations with a few Government Bodies, Big Companies and Hotels to roll out such Smart PDOs specially designed for Hotels, Rural Areas and Public or Tourist places like Alibaug.